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I was part of a five-person team that developed and pitched a campaign on behalf of the agency Weber Shandwick to the client Mars in just 10 days. Our task was to design a campaign that made the M&M's Ice Cream Cookie Sandwich own the birthday occasion through an earned media approach. You can see the deck that we presented to representatives from the brand by clicking the button to the left.
Through FOX Sports University, I worked in a team of eight to create a fully-integrated advertising campaign for NASCAR through the agency AdZou to establish FOX Sports as the go-to NASCAR provider with an emphasis on the 2025 Daytona 500. Our final product included a physical plan book and final pitch to representatives from the brand.
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